This print campaign is as simple as it gets, using a play on words for comic effect while emphasising Twix's unique selling point of being two bars per pack.
"I, ___, take thee, ___, to be my wedded wife / husband, to have and to hold for some days forward, for better not worse, for richer not poorer, in sickness and wealth, to share and to spend, until life does us part." *
* until someone better comes along / you've run out of money / I've got my greencard
To many, holy matrimony is not what it used to be. Marriage is now often used for monetary gain, obtaining access to a country or to improve family connections. Visualising the meaning of marriage in the modern day, this wedding ring is solid at room temperature but once put on melts from the wearer's finger in seconds, creating the perfect token of commitment for the modern day gold digger.
Blood, Sweat & Tears
'First things first, don't pull the cork, But hear us out, let us talk, Our blood, sweat and tears you see Have gone into this humble plea.
Consider us, a pair of lads, Daring couple of Kingston grads, So spread the word like Dairylea And help us into the industry.'
We attempted to get noticed by sending out our blood, sweat and tears to ad agencies – proving that we're worth our salt.
Domestos - #KeepItClean
The 'Keep It Clean' campaign boasts the powers of Domestos by humorously censoring and editing out dirty language that may be uttered when encountering a minging bog.
In addition to the print campaign Domestos stickers would be used in public toilets to censor dirty graffiti whilst promoting the product.
Every Christmas, Britain collectively throws away enough non-recyclable wrapping paper to stretch nine times around the world.
We found a way of giving the waste wrapping paper a second life by up-cycling it into Christmas cards.
An Idiom Abroad
The print campaign uses idiomatic English to intrigue foreign tourists and entice them to visit Britain. The intended readers don’t have a native understanding of English; to demonstrate the effect of the campaign, the first example is a reverse version, where the text of a ‘Visit Paris’ campaign is a French idiom that’s complete gibberish to us Brits.
The second example is how the ‘Visit England’ print campaign would appear in France.
For your benefit, the remaining examples have been translated the campaign into English.
Mercedes-Benz – It's in the Journey
The print campaign for Mercedes-Benz visualises the enjoyment of driving rather than arriving – it’s in the journey, not the destination.
The Über Eats Heist
For those who haven't yet heard of Über Eat's deal for new customers – where have you been the past month? (If indeed you haven't, download the app here and use promo code 'eats-samc1021' to receive £10 off your first order... whilst giving us a tenner off too...)
Astounded by the deal, we decided to take advantage of it by scribbling down our code (typos n'all) onto posters and slapping them around East London.... The notifications just kept coming – after a week we had gorged our way through over £100 worth of free food, delivered hot, directly to our door. Bangin'.
Along with a couple of mates we wrapped 12km of clingfilm round trees at Secret garden party for some free tickets!