Every Christmas, Britain collectively throws away enough wrapping paper to stretch nine times around the world. This wrapping paper is non-recyclable and some councils even impose fines of up to £1000 on those who attempt to do so.
Along with other Christmas waste, disposing of the 83 square kilometres of wrapping paper that ends up in British bins each year costs taxpayers £168 million. The 'non-recyclable' status of wrapping paper is surprising. You would have thought that the mountains of waste paper each Christmas could at least be reused somehow. We found a way of giving the waste wrapping paper another use, whilst still keeping it part of Christmas by creating festive cards from it.
The cards intend to subtly remind the British public about waste at Christmas time, whilst acting as practical greetings cards – the perfect medium to spread this season-specific message.